ceop-uk1Not to worry, the controversial advertisement on the right that appear in London’s Metro newspaper is actually part of a campaign to educate parents of the danger of the Internet & how to safeguard their children from the dangers.

“Yes, the advertisement is meant to be tongue-in-cheek. But it has provoked a lot of interest,” said Hannah Bickers, spokesperson of The Child Exploitation and Online Protection (CEOP) Centre.

The eye-catching and informative website that CEOP is promoting is co-funded by EU’s Safer Internet Plus programme. 

The FAQ has information on grooming, mobiles, gaming, social networking & chat, which can be useful for parents to keep up with the growing complexity of the Internet.

“The 2009 edition has a particular focus on youngsters’ safety on social networking sites,” according to the EU’s site. Safer Internet Day is celebrated on every Feb 10 in Europe.